A Better View of the Market with Haroldo Jacobovicz
Haroldo Jacobovicz, the Director of Marketing at Aberje and a professor in marketing and entrepreneurship at Mackenzie Presbyterian University, was an alumnus several years ago. He has written articles for magazines such as Exame, Gazeta Mercantil, Revista Época Negócios and others. Haroldo Jacobovicz says that we need to be more open-minded when analyzing markets because we usually look at them from our point of view. He also talks about how important it is for companies to have their niche stand out among competitors.
Haroldo Jacobovicz believes that when you analyze any market, what is important is your openness- not being so closed-minded that you only look at things from your perspective. He also says that to be successful in business these days, it is not enough to be good at what you do- you need to find your niche and focus on that. That is how you can set yourself apart from the competition.
Haroldo Jacobovicz has a lot of experience in the business world, and he brings a unique perspective to Aberje. He is always looking for new ways to help companies improve their marketing strategy and reach their target audience. From his years of experience, Jacobovicz knows that the key to success is understanding your customer and finding your niche. With that knowledge, he can help businesses achieve their goals and get a better view of the market “Markets are always in a state of change, and companies need to adapt to these changes to stay competitive constantly.”
Jacobovicz has been a driving force in the marketing field for over three decades, and his insights are valuable for those looking to understand the Brazilian market. In an industry that is constantly evolving, Jacobovicz’s advice on staying ahead of the curve is indispensable. His years of experience have taught him that companies must be willing to adapt to survive in today’s marketplace.
Aberje is a Brazilian association of marketing, communication, and advertising professionals. It was founded in 1967 and had over 4,000 members. This company is one of Brazil’s most innovative marketing agencies, with over 200 professionals specialized in their respective areas.