Bobby Kotick – The Inside Story of Activision Blizzard and the Future of Video Games

Bobby Kotick – The Inside Story of Activision Blizzard and the Future of Video Games

Activision Blizzard may seem like a strange combination, given their historical competition. But in the digital world, where most gamers play video games on their terms, the combination makes perfect sense.

Led by Bobby Kotick, Activision Blizzard has become one of the world’s most successful video game companies. With a market capitalization of $15 billion and revenues of $10 billion in the most recent financial year, the company is now the world’s third-largest gaming software publisher, after Nintendo and Sony. But behind the scenes, the transformation from a scrappy startup to a leading global games firm was anything but smooth.

Digital transformation is a big part of this story, but it’s not the complete picture. As Bobby Kotick explains in this New York Times op-ed, the company’s transformation into a leading global games firm started with a simple phone call.

The secret to Activision Blizzard’s success with Call of Duty

Activision Blizzard’s success with Call of Duty can be traced to two key factors. First, the series is an industry leader in the digital world, and that means it has big shoes to fill when it comes to moving into the living room. Call of Duty’s success owes as much to the evolution of the industry as it does to the ability of the game to connect with fans on a personal level.

Second, and perhaps most importantly, the series provides a platform for new genres and games to flourish. Call of Duty has always been a WW II game, which meant that the core combat mechanic – gunplay – remained the same as in previous games. But the series has always strayed from its roots to incorporate other games’ mechanics, whether it be South Park: The Stick of Truth’s role-playing or Rainbow Six’s team-based shooter.

Conclusion

Despite the success of these games and the variety of titles being released, the industry is facing a shift. Digital transformation is a big part of this story, but it’s not the complete picture. As Bobby Kotick explains in this New York Times op-ed, the company’s transformation into a leading global games firm started with a simple phone call.

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